Christopher Nolan's 26 principles for creative work

Christopher Nolan isn’t an artist. He’s a jack of all trades. And proud of it.

His generalist approach helped him piece together his first feature film ‘Following’ for just $6000. And it still shows up today in movies like 'Tenet' and 'Oppenheimer'. As well as his reputation as an incredible storyteller, he's also renowned for being able to work with constraints - always coming in on time and on budget.

Knowing a little about a lot and getting the most from what you have can actually stoke creativity, not hinder it.

Here are 26 principles that drive Christopher Nolan’s work*.

They’re not just a wonderful guide for filmmaking, but for all kinds of things worth doing: teaching, writing, marketing, entrepreneurship, and beyond.

Speaking of constraints: if you could only pick 3 of these, what would they be?


26 lessons from Christopher Nolan

1. Mute the world and then build your own
2. Be a craftsman not an artist
3. The only sensible way to live in the world is without rules
4. Some ideas will take half a lifetime
5. Obsess over one project at a time
6. Dream with your eyes open
7. Combine punctuality, discipline, and secrecy
8. The first thing to do with an idea is flip it
9. Nothing works if you can’t trust your instincts
10. Don’t encourage dependency
11. A product can be defined by what it lacks
12. Shoot in any weather
13. Look at yourself through your children’s eyes
14. Infinite space is good for the soul
15. There’s more to the world than meets the eye
16. Constraints breed resourcefulness
17. The highest form of creativity is found by improvising within a set of restrictions
18. Assume it will be a failure and then start working to prevent that
19. Big companies encourage waste and don’t give you the control you desire
20. Maintain control. You might have to buy it
21. Create your own curriculum
22. Give your mind space to think — in the dark
23. Imagination can be trained to fill in the gaps
24. If you are obsessed with it you can make other people obsessed with it too
25. The more stripped down a document the better it is
26. The best product is the one you *have* to make


* Everything's a remix. This list comes from David Senra’s Founders Podcast, which in turn came from Tom Shone’s book ‘The Nolan Variations’. Both excellent and worth checking out.

Keep exploring

Future of Learning
Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial Journey
We brought roleplaying challenges to Columbia Business School's MBA program...
Groove Theory
What's Your Presenter Type?
Our free self-assessment tool will help you level up your presentation skills
Groove Theory
Introducing the Presentation Elevation Tool
A free tool packed with unconventional prompts to help you get unstuck
Groove Theory
The Power of a Great Question: Unlocking Worlds, One Inquiry at a Time
From 5-year-olds to CEOs, the art of asking better questions is the ultimate game-changer. Design them, time them, deliver them—because the right question doesn’t just open doors; it builds entire worlds.
Groove Theory
Teaching with GPT: Building a Digital Persona That Thinks, Guides, and Surprises
From crafting a unique personality to setting boundaries for learning, here’s what goes into creating a custom GPT for a live business school challenge—and why it feels oddly personal.
Groove Theory
What DJs Can Teach Us About Presenting Ideas and Standing Out
Carl Cox’s legendary approach to DJing—thinking two tracks ahead and creating unique blends—offers surprising lessons for sharing ideas, building careers, and captivating any audience.
Groove Theory
The Blank Slide Shuffle
How to use pitch black to great effect
Groove Theory
Understanding the Presentation Spectrum
Why most presentations shouldn't feel like TED talks
Groove Theory
Storytelling & Narrative: What's the difference?
It's subtle, but incredibly important
Groove Theory
What people really want from new technology
They don't want features, or even benefits. It's about something more human
Groove Theory
Christopher Nolan's 26 principles for creative work
And why it's worth being a jack of all trades
Groove Theory
Why David Marchese's skills remain underrated
How The New York Times journalist is able to go further than most