Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial Journey

An explorable trends report by Wavetable

From 5-year-olds to CEOs, the art of asking better questions is the ultimate game-changer. Design them, time them, deliver them—because the right question doesn’t just open doors; it builds entire worlds.

From crafting a unique personality to setting boundaries for learning, here’s what goes into creating a custom GPT for a live business school challenge—and why it feels oddly personal.

A single sheet of paper, inspired by Marcel Proust, shows how thoughtful questions and simple design can create unforgettable customer experiences—no screens required.

Economist Tyler Cowen’s approach to finding talent is insightful—and flawed. Here’s how we can uncover hidden potential and level the playing field for the next generation of creators.

Carl Cox’s legendary approach to DJing—thinking two tracks ahead and creating unique blends—offers surprising lessons for sharing ideas, building careers, and captivating any audience.

Unpacking the subtle (and not-so-subtle) differences between education, learning, and training—and why flipping the script can unlock more curiosity, engagement, and growth.

The vault curator is a vastly valuable role - for brands both large and small

A brief primer on our process - and some counter-intuitive insights