The Magic of Simple Ideas: What a Café in Paris Can Teach Us About Memorable Experiences

In Paris, there's a bookstore called Shakespeare and Company (hey, who said the Brits and French don’t get along?). Next door is Bob's Cafe. Together, they do something wonderful.

Your tray arrives with a "*Kilometer Zero Proust Questionnaire*," inspired by the legendary French author Marcel Proust. Legend has it Proust created this as a parlor game, though no one knows for sure.

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This single sheet of printed paper is a delight:
* Simple yet powerful questions
* Encourages solo reflection
* Dozens of conversation starters
* No screen required

Customer Experience doesn't need to cost a fortune. Neither does marketing. I've never even been to this cafe, yet here I am, telling you about it.

It's a reminder: sometimes the simplest ideas create the most memorable experiences.

What’s your favourite of these Proustian questions?

P.S. To grab the questions as text, drop the image into your AI-powered LLM of choice. Or better yet, book a trip to Paris.

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