Flipping the script: a movie studio launch an app for fans

Constraints encourage creativity.

While Hollywood is on shutdown, A24 Films have launched their own app for members of their AAA24 program.

Even without fresh material dropping, there’s still plenty to keep fans engaged: behind the scenes content; new angles on existing stories; product extensions.

You don’t need to be a trailblazing film studio to take this approach.

Almost every business all kinds of assets and materials that could be flipped, remixed and extended to create new value.

The future lies in being willing to bring the inside out - and leaning into the hugely valuable skill set of remixing.

We believe so strongly in this that we’re putting it front and centre in our work at Wavetable. If you want to flip the script on your existing assets, we should chat.

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